The World Economic Forum

The World Economic Forum (WEF) was founded by the German Klaus Schwab in 1971 and is based in Geneva, Switzerland. You may know it most as the hosts of the yearly “Davos” conference, oft-reported on the media, where political and financial heavyweights meet to discuss pressing matters of the day. The truly global reach of this organisation is shown by a board of trustees that includes Al Gore, Mark Carney, and Jack Ma. It now openly refers to this period of uncertainty, illness, and death as ‘The Great Reset’ via their website. Articles it posts give some clues that business and life may not return to how it was before. The oft-quoted phrase of the era, “The New Normal,” which you may have heard many places, suggests big changes too.

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